Technology transformation is in our DNA.
For 30+ years, new technology has kept changing how people find, choose and buy. Each time, we helped our clients adapt—and grow.
1995Web
The world went online. We built digital destinations where people could discover, explore and connect with our clients.
Built by people, for people
2001Search
Discovery started with a search. Search strategy put our clients in front of people already looking for what they offered.
2007Social
Audiences became communities. Listening shaped the work, turning conversations into stronger relationships between brands and people.
2013Mobile
Life moved to the small screen. Our work moved with them, making it easier to explore, connect and buy on the go.
2019Connected
Every touchpoint had to connect. We brought websites, social, email and stores together around one customer experience.
2026AI
Intelligence enters a new era AI is reshaping how people discover, decide and act.
AI is changing how people experience the world. And what it takes to earn their business.
After 30+ years of navigating technology shifts, we believe AI is the biggest yet.
AI is driving systemic change in the way your customers discover, build trust and make decisions. Helping you grow means understanding where they’re going—and helping you meet them there.
Explore below.
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AI is changing how your customers Discover
92%
of Google searches with an AI summary didn’t lead to a click on a regular search result.
Source
Pew found that 8% of Google searches with an AI summary led to a click on a regular search result (15% without a summary). 92% is the other side of that number. About 1% clicked a link inside the AI summary, so this is not the share of searches with no click at all. March 2025 browsing data from 900 U.S. adults, covering 68,879 Google searches. An observed association, not proof that AI summaries caused the difference.
Pew Research Center · July 22, 2025
The disconnectFewer people reach your site. If your brand isn’t in the AI answer, they may never find you.
AI is changing how your customers discover. So we changed how you get found.
We’re bringing new intelligence to how brands grow for the next era of discovery.
Bringing advanced GEO expertise, deep qualitative research and performance media together at MERGE.
What is GEO?
Generative engine optimization (GEO) helps AI systems find, understand and cite your content in their answers.
- Built for AI discoveryTurn your expertise and credible content into material AI answer engines can cite.
- One connected practiceGEO, SEO, paid media and content work together, backed by Brado’s research and digital specialists.
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AI is changing how your customers Decide
94%
of business buyers said they used AI during their buying process.
Source
Forrester’s Buyers’ Journey Survey, 2025. Measures reported AI use during the buying process, not purchases made by AI.
Forrester · January 22, 2026
The disconnectShortlists get built in a chat. If your value isn’t clear there, you don’t make the list.
AI is changing how your customers decide. So we built the Intelligence Engine.
MERGE Intelligence Engine
Put evidence behind the words that explain your value.
When buyers compare brands through AI, clear language matters. Our own language intelligence system helps our teams sharpen how your brand’s value is expressed.
What does it do?
It measures how words connect to ideas, and how those connections change over time.
- Understand what a word carriesExplore the ideas associated with the words your brand uses.
- See how meaning changesCompare language across years to spot shifts worth investigating.
- Make the brief strongerUse the evidence to shape positioning, content and creative routes for audience testing.
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AI is changing how your customers Trust
32%
of U.S. adults used AI for health information or advice in the past year.
Source
Nationally representative survey of 1,343 U.S. adults, February 24 to March 2, 2026. Margin of error ±3 points. Measures use, not trust, accuracy or health outcomes.
KFF · March 25, 2026- Is this tired feeling normal?✓ Answer tested
- What are the side effects?✓ Answer tested
- Will my insurance cover it?✓ Answer tested
- Is there a gentler option?✓ Answer tested
The disconnectPatients and caregivers show up having already asked AI. If your answers don’t hold up, they’ll trust someone else’s.
AI is changing how your customers trust. So we changed how we test.
MERGE.ai Test: strengthen ideas before they go to market.
MERGE.ai Synthetic HCP panelsLeverage custom agents to validate your idea before it goes to market.
- Synthetic HCP panelsBuilt from 10,000+ hours of interviews with real prescribers, validated with a global research firm.
- Positioning and objectionsExplore and test messages and likely objections, fast.
- Approved claims built inClaims, brand standards and compliance requirements inform the work, so issues surface earlier.
Messages tested and refined before they reach people.
- Faster answers alongside the depth of your traditional research
- The power of a panel of experts, without the cost
- Compliance issues caught earlier
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AI is changing how your customers Purchase
+42%
higher conversion for AI-referred visits to U.S. retail sites than for other visits, March 2026.
Source
Adobe’s analysis of more than one trillion U.S. retail-site visits. A relative difference in conversion rate, not 42 percentage points, and not proof that AI caused the purchases.
Adobe Digital Insights · April 16, 2026The disconnectPeople who arrive from AI are ready to act. If your experience isn’t ready, you lose them at the last step.
AI is changing how your customers purchase. So we built MERGE One.
Our proprietary operating system
MERGE One
Be ready when your customers are.
MERGE One is our patent-pending proprietary operating system. It connects our people, knowledge, tools and workflows so the teams shaping your customer experience move as one.
From intent to action.
People arriving from AI are ready to act. We align the content, experience and technology behind that moment, so they can move forward with confidence.
- An intelligence layer across our systemsConnects our data, knowledge and tools so teams can share AI agents, workflows and expertise.
- Context that compoundsPreserves the insights and decisions behind the work, so each team builds on what MERGE already knows about your business.
- Governance built into the architectureSecurity, permissions and auditability guide how our people use AI, your information and approved brand knowledge.
Why MERGE, why now
When the path to purchase changes, so does the path to growth.
We’ve done this before.
30+ years of helping clients through the web, search, social, mobile and connected experiences.
We’re built for this.
We rebuilt our own company around AI. We use it every day, on a platform built for security and governance.
People make the call.
Our strategists, creatives and technologists bring the judgment, empathy and craft. AI makes them better at it. And we’re rooted in health, where getting it right matters.